Not ranked. Leaking.
Wrong title hierarchy, bullets that miss the real objections, blank or duplicated backend terms, images that do not sell, A+ that reads like a brochure. Each costs a few percent. Stacked, they cost a third of the page.
Services
Built for the marketplace that does not forgive.
Amazon rewards sellers who understand how it ranks and punishes everyone else. Storefront, listings, A+ content and PPC, run together by one team — because most plateaus break only when all four are worked at once.
- Scope
- Storefront, listings, A+, PPC
- Certifications
- Advanced Partner, AdTech Reseller, AMC
- Terms
- Monthly, no lock-in
The problem
Three reasons an Amazon brand stops scaling.
The most operationally punishing marketplace there is. Sellers do not fail for lack of effort; they fail from doing the wrong work in the wrong order, without diagnostics.
Stuck, and nobody can say why.
$30k a month, then $40k, then nothing for six months. New campaigns do not help; lower prices do not help. Traffic is falling and the reason is invisible. Most agencies have no diagnostics, so they add PPC budget and hope.
Spend that funds your competitors.
Auto campaigns buying irrelevant terms. Manual campaigns bidding against your own organic listing. Sponsored Brands paying for clicks you already had. Accounts routinely carry 30 to 50% wasted spend the seller never sees.
The work
Four streams, end to end, in one room.
Every Amazon agency lists PPC and listings. Few do them well, and fewer do all four together — which is where plateaus actually break.
Listings and A+
The conversion maths nobody else fixes.
- Audit across title, bullets, description and search terms
- Keywords mapped to buyer intent, not volume
- Image strategy: main, lifestyle, infographic, comparison
- A+ modules, comparison charts and brand story
- Backend search terms, the silent ranking lever
Storefront and brand
Your Amazon homepage, treated like one.
- Custom storefront with branded navigation
- Category pages and shoppable lifestyle blocks
- Sponsored Brand traffic routed to the store, not flat ASINs
- Brand Registry and trademark protection
- Posts, brand video and a refresh cadence
Amazon PPC
Spend that scales without funding competitors.
- Wasted-spend, overlap and cannibalisation audit
- Architecture across Sponsored Products, Brands and Display
- Bids by funnel stage: defensive, branded, prospecting
- Negative keyword and ASIN architecture
- Amazon DSP for qualified accounts
Diagnostics and audience
Data most agencies cannot reach.
- Amazon Marketing Cloud queries for true incrementality
- New-to-brand and cohort analysis
- Search query performance against where you should rank
- Competitor share of voice
- Quarterly review against category trends
How it goes
How an engagement actually goes.
Listing fixes ship in week one, the PPC restructure lands within the month, real revenue movement by month two if the product is sound. The work compounds, but only on the right foundation.
- Days 1–7
Audit.
Listings, storefront, PPC and Brand Registry. Search query report, campaign data and conversion by ASIN pulled. Week one ends with a written diagnostic: what works, what leaks, what is structurally broken, and the order of fixes.
- Days 8–30
Listings and PPC.
New titles, bullets and backend terms live. Image strategy briefed, first revisions shipped, A+ redesigned. PPC restructured: negatives loaded, waste cut, branded separated from prospecting.
- Months 2–3
Storefront and compounding.
The store rebuild ships and A+ goes live across the catalogue. Bids tighten against real conversion data; AMC queries run where the account qualifies. By month three, rank should be moving on primary keywords with conversion compounding.
- Months 4–12
Scale and defend.
Launches and category expansion on proven playbooks. Programmatic display where the maths works. Competitor defence through brand-targeting. Most clients renew here because the momentum is too valuable to lose.
Proof
Zero to $10k a month in six months.
A new beard-care brand arrived with no Amazon presence at all — no listings, no PPC, no recognition, just a strong product. We built the storefront, optimised every listing, designed the A+ modules and launched a phased PPC plan that protected margin while building rank. Six months later: a $10k monthly run rate and the foundation to go further.
- $0 → $10k
- Monthly run rate
- 6 months
- To get there
“The product was strong, and that mattered. Amazon does not reward marketing without fundamentals — but with the right product, the playbook is repeatable.”
Tools
The stack we run in your Seller Central every week.
Most of it is platform-native. Some of it needs certifications most agencies do not earn — Advanced Partner, AdTech Reseller, Marketing Cloud Services Provider — which open programmatic and AMC access.
Seller CentralAmazon Ads ConsoleAmazon Marketing CloudAmazon DSPBrand AnalyticsHelium 10Jungle ScoutDataDiveBrand Registry
Fit
Who this is for, and who it is not.
Amazon rewards good products run with discipline. The list is short because we would rather decline than spend six months of someone's margin.
A good fit
- A strong product with margin headroom
- Stuck at a plateau — $20k, $50k or $100k a month — and wanting a real diagnosis
- A new launch with a credible product and budget for the first six months
- Wanting listings, storefront and PPC handled together
- Comfortable with a monthly cadence rather than weekly status
Not a good fit
- A structurally weak product; Amazon will not fix that and neither will an agency
- Needing rank in thirty days — real rank takes 90 to 120
- Not letting us touch the listings; half the wins live in title, bullets and A+
- Wanting fake reviews or paid ranking schemes
- Wanting a campaign factory; two well-run campaigns beat ten here too
Questions
The questions every seller asks.
If one is missing, raise it on the call.
How fast?
Listing fixes can move conversion within two weeks; PPC efficiency within thirty days. Organic rank on competitive keywords takes 90 to 120 days. A new launch reaching a meaningful run rate takes four to six months with the right product. Anyone promising rank in thirty days is about to push you into black-hat tactics.
What if the product is not strong enough?
We will say so on the call. Amazon does not reward marketing without fundamentals — pricing, margin, reviews, category fit. Sometimes the right answer is to fix the product first and come back.
Who does the creative?
We do: copy, image strategy, A+ design, storefront layout. Your in-house designer can execute from our briefs, or we bring partners. No template reused across a catalogue; each ASIN earns its own treatment.
Do you guarantee an ACoS or TACoS?
No. It depends on competition, margin, review velocity, seasonality and variables nobody controls. Anyone guaranteeing a number will spend recklessly to hit it. We commit to weekly work in the account, transparent dashboards, specific changes with stated hypotheses, and honesty when something is not working.
What do the certifications actually do?
Advanced Partner gives platform support access most accounts cannot reach. AdTech Reseller unlocks Amazon DSP — programmatic display on Amazon's own inventory. Marketing Cloud Services Provider allows incrementality and audience queries beyond Brand Analytics. We do not lead with badges; we use them as tools.
New launches or established sellers?
Both, though the work differs. Launches are listing creation, Brand Registry, phased PPC, review velocity and positioning. Established sellers are usually a plateau to diagnose and structural leaks to fix. We will say which applies to where you are.
How do you report?
No written reports. Fortnightly calls for the first two months, then monthly, with live dashboards at any time.
Is there a contract?
No. Monthly, no lock-in. Clients renew because the momentum across listings, store, A+ and PPC is too valuable to lose, not because anything was signed.
ScaleArk
Find out where the account is leaking.
A thirty-minute look at your search query report and your three closest competitors, and the one fix with the most leverage. Not a pitch deck.