We took one client's Google Ads from $132.88 cost per acquisition to $65.56 in four months, without cutting spend. Most agencies do not fix accounts, they babysit them.
Most accounts we inherit have one thing in common: nobody has actually been inside them. Auto-pilot is a setting, not a strategy.
Unattended accounts
Your previous agency ran monthly optimization, which translates as somebody opening the account, looking at it for ten minutes, exporting a screenshot and closing the tab. Campaigns drifted, recommendations went unactioned, budget kept burning.
If your ad spend deserves a babysitter, hire a different one
Campaign sprawl
Eight active campaigns, four overlapping audiences, two of them cannibalising each other, and optimization scores under 70%. The platform is asking you to fix things and nobody is reading the messages.
More campaigns rarely means more revenue. Usually the opposite
Vanity reporting
Forty page slide decks at the end of every month covering impressions, reach, engagement and frequency. Every metric except the one your CFO cares about. Decisions get postponed because the data is too dressed up to act on.
If the report needs a summary, it's already too long
Most accounts get worse with more campaigns, not better. We rebuild the structure, cut the noise, and optimize what is left. Boring, effective, and not what you would put on a slide.
Cut campaigns until what's left works.
Creative your CMO doesn't have to apologise for.
Know what worked, defensibly.
Built from what your competitors actually run.
Paid is faster than SEO. Quick wins ship in week two, sometimes week one. We do not sit on audits, and we do not ask you to wait three months to see something work.
Full account audit covering campaign and audience overlap, optimization scores, conversion tracking integrity and attribution gaps. We tell you which campaigns to kill, which to keep and which to merge, usually before you have signed the next invoice. Tracking gets fixed in week one.
Campaigns rebuilt down to two or three that actually pull weight. Bid strategies updated. First creative shipped. Negative keyword and audience exclusion architecture in place. By day 30 you should see CPA drop and ROAS lift, even if the absolute numbers are still moving.
Creative refresh cadence locked in and the A/B testing protocol running. The competitor audit informs the next creative round. Bid strategies tighten around real conversion data. By month three the account should be running on signal rather than assumption.
Spend scales on the campaigns and creative that have earned it. New channels open only when the existing ones are dialled in. Competition reports inform what to build next. Most clients renew through this phase on results, not on contract.
A North American luxury linen bedding brand had been running Google Ads through another agency for years, and cost per acquisition had crept up to $132.88 by April 2025. We took over in December 2025, cleaned the campaign structure from five campaigns down to two, and pushed every active campaign to a 100% optimization score. By April 2026 CPA was $65.56, April revenue had tripled year on year, and Q1 2026 revenue was four times Q1 2025.
Thank you Majeed, for everything you do and everything that you have done.
Real platforms, not growth tools with cute names. Some of these come with certifications most agencies never bother to earn, including Google Partner and Meta Business Partner. Those certifications mean platform reps actually pick up our calls.
Paid advertising rewards focus. The right-fit list is short on purpose, because paid is where a wrong-fit engagement hurts the most.
Things prospects bring up on audit calls, laid out so you do not have to ask.
Faster than SEO. Tracking and structural fixes ship in week one and new campaigns run by week two. CPA and ROAS movement is visible by day 30 in most accounts, with real revenue impact by month two if the foundation is sound, or month three if there is tracking debt to clean up first. Anyone promising results in 48 hours is either lying or about to torch your account chasing a screenshot.
Because most accounts are split across eight to twelve campaigns when two or three would do better. Sprawl creates audience overlap, makes optimization harder and confuses the platform's bidding algorithm. Two well-funded campaigns at a 100% optimization score beat eight half-funded ones every time, and we will show you the data on your own account before touching anything.
No. Anyone who does is either inflating your expectations or hiding a kill clause in the contract. ROAS depends on product margin, audience saturation, creative performance, seasonality and a dozen variables no agency controls. What we commit to is weekly account work, transparent dashboards, specific tactical changes with stated hypotheses, and honesty when something is not working.
No, but it helps. New accounts have a 30 to 60 day learning phase before the algorithms stabilise, which is platform behaviour rather than ours. Existing accounts with at least three months of conversion history give us more to work with on day one. If you are starting from zero we will be honest about which channels make sense before lighting any spend.
Both work. We brief and direct creative including variations, angles, hooks and test plans. If you have an in-house designer or video team we hand them detailed briefs they can execute, and if you do not, we have creative partners. What we will not do is ship the same three ads for six months and call it consistency. Creative fatigue is the main reason ROAS dies in month four.
We do not send written reports. Bi-weekly strategy calls for the first two months, then monthly, with a live dashboard available at any time so you see what we see. If you want a 40 page document every month we are not your team. That document takes someone four hours to make and gives you the same information a fifteen minute call would.
About $10k a month in active paid spend across channels. Below that the maths does not work: agency fees eat too much of the budget for either side to win, and the account does not have enough conversion volume to optimize against. If you are under that we will tell you honestly, and sometimes the right answer is to wait six months.
No. Monthly retainer, no lock-in. Our longest paid client has been with us four years by choice rather than signature. If we are delivering you stay. If we are not, you leave.
A free 30 minute ads audit. We open your account, find the campaigns bleeding money, and identify the highest-leverage fix. No pitch deck, and no discovery call that is secretly a pitch deck.