Nobody has logged in for weeks.
“Monthly optimisation” usually means someone opened the account, looked for ten minutes, exported a screenshot and closed the tab. Campaigns drift, recommendations sit unactioned, and the budget keeps going.
Services
Ads measured against margin.
One client's Google Ads went from $132.88 per acquisition to $65.56 in four months, without cutting spend. Most accounts do not need more campaigns. They need someone inside them.
- Channels
- Google, Meta, YouTube, TikTok
- Featured result
- CPA −51% in four months
- Terms
- Monthly, no lock-in
The problem
Three reasons an ad account quietly loses money.
Most accounts we inherit have one thing in common: nobody has actually been inside them. Auto-pilot is a setting, not a strategy.
Not campaigns. Clutter.
Eight live campaigns, four overlapping audiences, two of them competing with each other, optimisation scores under 70%. The platform is asking for fixes and nobody is reading the messages.
Reports nobody reads. Decisions nobody makes.
Forty pages a month on impressions, reach, engagement and frequency — every metric except the one the business runs on. Decisions get postponed because the data is too dressed up to act on.
The work
Fewer campaigns. Better creative. Cleaner accounts.
Most accounts get worse with more campaigns, not better. We rebuild the structure, cut the noise and optimise what is left. Unglamorous, and effective.
Campaign architecture
Cut until what is left works.
- Full audit of campaign, ad group and audience overlap
- Restructure to two or three high-leverage campaigns
- 100% optimisation score across every active campaign
- Negative keyword and exclusion architecture
- Bid strategy rebuilt around target ROAS, target CPA or conversions
Creative and conversion
Creative that earns its impressions.
- Copy rewrites across headlines, descriptions and responsive ads
- Refresh cadence across UGC, before-and-after, offer-led and retargeting
- Landing page and conversion audits
- One-variable testing with valid sample sizes
Tracking and attribution
Know what worked, defensibly.
- Conversion tracking audit: pixels, events, deduplication
- Server-side tracking, privacy-resilient
- Merchant Center fixes — the silent killer of Shopping
- UTM hygiene and GA4 wired properly to the platforms
Competitive intelligence
Built from what competitors actually run.
- Ad library audit across Meta and Google
- Landing page and offer teardowns
- Auction insights and impression share
- A quarterly brief on what to build next
How it goes
How an engagement actually goes.
Paid moves faster than search. Quick wins ship in week two, sometimes week one. We do not sit on audits.
- Days 1–7
Audit and structural fixes.
Campaign and audience overlap, optimisation scores, tracking integrity, attribution gaps. We tell you which campaigns to stop, keep or merge — usually before the next invoice. Tracking is fixed in week one.
- Days 8–30
Restructure and first creative.
Campaigns rebuilt down to the two or three that pull weight. Bid strategies updated, first creative live, exclusions in place. By day thirty CPA should be falling and ROAS lifting, even while the absolute numbers settle.
- Months 2–3
Compound through testing.
Refresh cadence locked in and the testing protocol running. The competitor audit shapes the next creative round. Bids tighten around real conversion data. By month three the account runs on signal rather than assumption.
- Months 4–12
Scale what has earned it.
Spend grows on the campaigns and creative that have proved themselves. New channels open only when the existing ones are dialled in. Most clients renew through this phase on results.
Proof
Cost per acquisition halved in four months.
A North American luxury linen bedding brand had run Google Ads through another agency for years; by April 2025 the cost per acquisition had crept to $132.88. We took over in December 2025, cut five campaigns to two and pushed every active campaign to a 100% optimisation score. By April 2026 the CPA was $65.56, April revenue had tripled year on year, and the first quarter was four times the year before.
- −51%
- Cost per acquisition
- 3×
- April revenue, year on year
- 4×
- Q1 revenue, year on year
“Thank you Majeed, for everything you do and everything that you have done.”
Tools
The stack we run in your account every week.
Real platforms rather than growth tools with clever names. Two of them come with certifications — Google Partner and Meta Business Partner — which means the platform reps pick up our calls.
Google Ads EditorMeta Business SuiteGoogle Analytics 4Google Tag ManagerServer-side trackingMerchant CenterMeta Ads LibraryGoogle Auction InsightsCanva
Fit
Who this is for, and who it is not.
Paid rewards focus. The list is short on purpose, because paid is where a poor fit costs the most.
A good fit
- Tired of unattended accounts and forty-page decks
- Measures ads in CPA, ROAS and revenue, not impressions
- At least $10k a month in active spend
- A category where paid actually works — not every category does
- Willing to ship new creative every four to six weeks, because fatigue is real
Not a good fit
- Wanting fifteen campaigns at once; we will cut you back to two or three
- Unwilling to change creative — stale creative is the leading cause of dead campaigns
- Wanting a forty-page monthly report
- Needing an account manager; you work with the person doing the work
- Treating last-click attribution as gospel; we do not, and we will explain why
Questions
The questions every founder asks.
If one is missing, raise it on the call.
How fast?
Faster than search. Tracking and structure ship in week one, new campaigns run by week two. CPA and ROAS movement is visible by day thirty in most accounts; real revenue impact by month two on a sound foundation, month three if there is tracking debt to clear first. Anyone promising results in forty-eight hours is chasing a screenshot.
Why cut so many campaigns?
Most accounts are split across eight to twelve when two or three would do better. Sprawl creates overlap, complicates optimisation and confuses the bidding algorithm. Two well-funded campaigns at a 100% score beat eight half-funded ones — and we will show you on your own account before touching anything.
Do you guarantee a ROAS?
No. Anyone who does is either inflating expectations or hiding a clause. ROAS depends on margin, saturation, creative, seasonality and a dozen variables nobody controls. What we commit to is weekly work in the account, transparent dashboards, specific changes with stated hypotheses, and honesty when something is not working.
Do I need to be running ads already?
No, but it helps. New accounts have a thirty-to-sixty-day learning phase before the algorithms settle; that is platform behaviour, not ours. Three months of conversion history gives us more to work with on day one. From zero, we will be honest about which channels make sense before any spend goes live.
Who does the creative?
Either works. We brief and direct it — variations, angles, hooks, test plans. Your in-house designer or video team can execute from our briefs, or we bring creative partners. What we will not do is run the same three ads for six months and call it consistency.
How do you report?
No written reports. Fortnightly calls for the first two months, then monthly, with a live dashboard at any time. A forty-page document takes someone four hours and tells you what a fifteen-minute call would.
Minimum spend?
About $10k a month across channels. Below that the maths does not work: fees eat too much of the budget and there is not enough conversion volume to optimise against. Sometimes the honest answer is to wait six months.
Is there a contract?
No. Monthly, no lock-in. Clients stay for years by choice rather than by signature.
ScaleArk
Find out where the budget is going.
A thirty-minute look inside your account: which campaigns are losing money, and the one fix with the most leverage. Not a pitch deck.